AT&T: Slow Break

NCAA spots star Magic Johnson, Larry Bird, Kareem Abdul-Jabbar and Bill Russell

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Editor's Pick

Kids have thus far been the stars of AT&T uber-popular "It's Not Complicated" campaign out of BBDO. Now, in honor of the NCAA's "Elite Eight" coverage this weekend, the agency's Atlanta and New York arms turn the camera lens towards a different set of kids -- grown up ones. Two spots, directed once again by Jorma Taccone, star basketball legends Magic Johnson, Larry Bird, Kareem Abdul-Jabbar and Bill Russell.

In "Up Top," Beck Bennett asks the not-so-humble guys whether it's better to be bigger, or smaller, in basketball. The players proudly say "bigger," while Magic Johnson adds, "like us." (He's like the know-it-all little girl in "Dizzy" who exclaims she is "absolutely positive")

In the second spot, "Slow Break," the merits of being faster versus being slower are discussed, when Mr. Bird gets his feelings a bit hurt.

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About

Credits
Date
Mar 29, 2013
Agency:
BBDO New York and Atlanta
CCO:
David Lubars
Client:
AT&T
ECD:
Erik Fahrenkopf
ECD:
LP Tremblay
CD:
Stephen McMennamy
CD:
Alex Russell
ACD/AD:
Rory Odani
ACD/Copywriter:
Jason Miller
AD:
Jesse Snyder
Copywriter:
Carl Jannerfeldt
Director of Integrated Production:
Dave Rolfe
Producer:
Angela Narloch
Music Producer:
Melissa Chester
Prod. Co.:
Caviar
Director:
Jorma Taccone
DOP:
Mark Williams
EP:
Michael Sagol
Line Producer:
BP Cooper
Editor:
Lost Planet
Editor:
Chris Huth
EP:
Krystn Wagenberg
Producer:
Lauren Hafner Addison
VFX:
Spontaneous NY
Producer:
Bryce Edwards
Category
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