AT&T: Speak in Thumbs

Atmosphere BBDO has launched a new site for AT&T that promotes the brand's Pantech Matrix and Samsung Propel mobile devices.

In an era where text messages are typically saturated with acronyms, AT&T is urging yo

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Atmosphere BBDO has launched a new site for AT&T that promotes the brand's Pantech Matrix and Samsung Propel mobile devices.

In an era where text messages are typically saturated with acronyms, AT&T is urging you to properly state what's on your mind using the aforementioned devices' full keyboards. The site features virtual Pantech and Propel models, where visitors can type in their definitions of popular acronyms like LOL and OMG. Your entry, which includes your name and location, will be added to an ever-expanding globe which features all the color-coded submissions.
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About

Credits
Date
Nov 11, 2008
Client:
AT&T
Agency:
Atmosphere BBDO
Chief Creative Officer:
Andreas Combuechen
Creative Director:
Arturo Aranda
Associate Creative Director:
Ron Lent
Associate Creative Director:
Mark Radcliffe
Associate Creative Director:
Deanna Vergara
Art Director:
Jake Blumenau
Senior Copywriter:
Kim Mok
Senior Designer:
Kat Choi
Associate Director of Production:
Heather Steinberg
Senior Producer:
Carrie Sampson
Lead Producer:
Ivan Corsa
Senior Information Architect:
Lorenzo Colasante
Technical Lead:
Josh Dreier
Interactive Production:
Firstborn
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