Creativity

Breaking News: Taylor Swift Just Kickboxed Andy Samberg Through a Wall

For AT&T, 'Exclusive Home of Taylor Swift NOW'

By Simon Dumenco. Published on Sep 07, 2017

Editor's Pick

Unless you're a total Taylor Swift fangirl or fanboy, the idea behind AT&T's Taylor Swift NOW might annoy you. Because seriously, do we really need to see a lot more of one the world's most overexposed celebrities? Per AT&T, its customers "can watch Taylor Swift NOW on all our video platforms -- DIRECTV NOW, DIRECTV and U-verse. The Video On Demand content showcases videos, concert performances, behind-the-scenes footage and more from the Taylor Swift archives."

Fortunately, this digtal short promoting Taylor Swift NOW quickly goes from the mundane (Swift tuning her guitar, snacking and playing with her cat) to showing her randomly running into Andy Samberg and engaging in thumb-to-thumb combat -- and then hand-to-hand and foot-to-chest combat -- with "Andy Samjerk," as she calls him.

So sure, AT&T -- if Taylor Swift keeps on beating up other celebrities for our viewing pleasure, we're down with that. Sign us up!

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 07, 2017
Agency:
BBDO
Client:
AT&T
Production:
MJZ
Director:
Tom Kuntz
Executive Producer:
Eriks Krumins
Director of Photography:
Greg Frasier

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.