AT&T Goes to Ridiculous Extremes to Promote Its Unlimited Data Plan

More Kissing, Dunking and Deflecting Than You Can Imagine

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Editor's Pick

As unlimited data wars heat up among the big carriers (Sprint just debuted a free year's worth offer), AT&T is looking to stand out with a series of humorous spots that go to ridiculous extremes to show the benefits of its plan.

One ad features a couple in a rolling-on-the-beach-kissing-Hollywood-style embrace, which carries on in snowy alps, under water, in the woods, on an airplane runway -- and then finally back at the beach again where the two collide with another pair doing the same. Another ad depicts a series of dunks during a big basketball game -- performed by sports stars, the referree, a team mascot and other increasingly absurd characters, while a third shows a hockey goalie deflecting pucks in unbelievable ways.

BBDO New York created the ads and Zach Math of Caviar directed.

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About

Credits
Date
Jun 15, 2017
Agency:
BBDO New York
Client:
AT&T
Director:
Zach Math
Production Company:
Caviar
Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Executive Creative Director:
Matt MacDonald
Executive Creative Director:
Steven Fogel
Executive Creative Director:
Doug Fallon
Senior Creative Director:
Stephen McMennamy
Creative Director:
Patrick Lindsay
Creative Director:
Taylor Crawford
Managing Director:
Doug Walker
Group Account Director:
Lesley Brown
Account Director:
Laura Perrizo
Account Supervisor:
Tabitha Ellis
Account Executive:
EB Bernardin
Head of Production:
David Rolfe
Group Executive Producer:
Julie Collins
Senior Producer:
Katie Porter
Chief Strategy Officer:
Crystal Rix
Planning Director:
Steve Panawek
Senior Communications Planner:
Jordan Weil
Production Company:
Caviar
Director:
Zach Math
Executive Producer:
Michael Sagol
Executive Producer:
Jasper Thomlinson
Producer:
Scott Kaplan
Production Supervisor:
Chris Hoggard
Editorial:
Mackcut
Editor:
Erik Laroi
Executive Producer:
Gina Pagano
Post/VFX:
EightVFX
Executive Producer:
Alyssa St Vincent
Executive Producer:
Baptiste Andrieux
Producer:
Evan Kantor
Lead VFX Supervisor:
Philip Ineno
Matte Painter:
Yann Mallard
Compositor:
Yann Mallard
Compositor:
Paul Hagney
Compositor:
Fabien Coupez
Compositor:
Joe Chiao
Compositor:
Alex Taylor
FX Artist:
Nicolas Evain
CG Artist:
Thomas Lopez-Massy

See more credits

Category
Industry
Genre
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