AT&T's Chatty Kids Return for Mother's Day Hugs

AT&T changes up things in new 'It's Not Complicated' execution

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Editor's Pick

AT&T takes a break from shilling phones and gives some love to mom instead, with a new execution from BBDO's adorable "It's Not Complicated" campaign in which moderator Beck Bennett asks a new crew of smart, lippy kids, "Who gives the best hugs?" Their answers, not surprisingly, will melt you.

The spot, again directed by Caviar's Jorma Taccone, will air Friday through Mother's Day on Sunday, and has a digital component that lets you "personalize" an e-card that can be shared via social media or email.

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About

Credits
Date
May 09, 2013
Agency:
BBDO New York
Chief Creative Officer:
David Lubars
Client:
AT&T
Executive Creative Director:
Erik Fahrenkopf
Executive Creative Director:
LP Tremblay
Creative Director:
Stephen McMennamy
Creative Director:
Alex Russel
ACD/Art Director:
Mike Hanley
ACD/Art Director:
Jesse Snyder
ACD/Copywriter:
Mark Billows
Executive Producer:
Julie Collins
Producer:
Jessica Jacklin
Director:
Jorma Taccone
Production Company:
Caviar
Director of Photography:
Damian Acevedo
Executive Producer:
Michael Sagol
Line Producer:
BP Cooper
Editor:
Chris Huth
Editor:
Paul Snyder
Executive Producer:
Krystn Wagenberg
Producer:
Lauren Hafner Addison
Visual Effects:
Spontaneous NY
Producer:
Bryce Edwards
Mixer:
Dan Flosdorf
Sound:
Heard City
Executive Producer:
Gloria Pitagorsky

See more credits

Category
Latest Creativity News on Ad Age

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