Creativity

AT&T: Whole New World

3D spot urges viewers to look beyond

Published on Jun 28, 2010

Editor's Pick

BBDO New York and Psyop teamed on this sweeping animated spot, part of AT&T's Rethink Possible campaign.

The spot, debuted by AT&T brand and marketing SVP Esther Lee in Cannes, was produced for 3D and will appear in theaters in July.

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About

Credits

Date
Jun 28, 2010
Agency:
BBDO New York
Chief Creative Officer:
David Lubars
Client:
AT&T
Executive Creative Director:
Greg Hahn
Copywriter:
Greg Hahn
Executive Creative Director:
Ralph Watson
Copywriter:
Matt Vescovo
Art Director:
Matt Vescovo
Executive Producer:
Elise Greiche-Pavone
Assistant Producer:
Jennifer Cyrier
Executive Music Producer:
Melissa Chester
Production Company:
Smuggler
Production Company:
Psyop
Director:
Psyop
Psyop Creative Director:
Eben Mears
Psyop Creative Director:
Jon Saunders
Executive Producer:
Lucia Grillo
Designer:
Jon Saunders
Lead Technical Director:
Pakorn Bupphavesa
Producer:
Nancy Nina Hwang
Music House:
Emoto
Music Composer:
John Adair
Mix Company:
Sound Lounge
Mixer:
Tom Jucarone
Flame Artist:
Anu Nagaraj

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