AT&T: Whole New World

3D spot urges viewers to look beyond

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BBDO New York and Psyop teamed on this sweeping animated spot, part of AT&T's Rethink Possible campaign.

The spot, debuted by AT&T brand and marketing SVP Esther Lee in Cannes, was produced for 3D and will appear in theaters in July.

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About

Credits
Date
Jun 28, 2010
Agency:
BBDO New York
Chief Creative Officer:
David Lubars
Client:
AT&T
Executive Creative Director:
Greg Hahn
Copywriter:
Greg Hahn
Executive Creative Director:
Ralph Watson
Copywriter:
Matt Vescovo
Art Director:
Matt Vescovo
Executive Producer:
Elise Greiche-Pavone
Assistant Producer:
Jennifer Cyrier
Executive Music Producer:
Melissa Chester
Production Company:
Smuggler
Production Company:
Psyop
Director:
Psyop
Psyop Creative Director:
Eben Mears
Psyop Creative Director:
Jon Saunders
Executive Producer:
Lucia Grillo
Designer:
Jon Saunders
Lead Technical Director:
Pakorn Bupphavesa
Producer:
Nancy Nina Hwang
Music House:
Emoto
Music Composer:
John Adair
Mix Company:
Sound Lounge
Mixer:
Tom Jucarone
Flame Artist:
Anu Nagaraj
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