AT&T and DirecTV Show That Peyton Manning Really Has Nothing to Do on Sundays Now That He's Retired

Lionel Richie Serenades Retired Pro in Funny Ads Promoting NFL Sunday Ticket

By Ann-Christine Diaz. Published on Jul 28, 2016

Editor's Pick

Now that Peyton Manning has retired, he doesn't have a whole lot to do on Sunday mornings but sit around in his bathrobe and listen to Lionel Richie. At least that's how AT&T and DirecTV imagine the former Indianapolis Colts quarterback's weekends in this funny new campaign promoting DirecTV's NFL Sunday Ticket service, which allows users to stream any live, out-of-market NFL game on digital devices without a DirecTV satellite subscription.

Ads in the campaign show Manning not even changing out of his pajamas as he sits on his park bench, calls his brother Eli and buys groceries on Sunday mornings, trying to fill up the time that traditionally he's spent in the locker room or on the football field. The only thing that keeps him going seems to be his ability to stream NFL games onto his devices via DirecTV's NFL Sunday Ticket. To add to the comedy, Lionel Richie introduces each scenario, sitting at a piano performing a revamped version of one of his classics. "It's Peyton, Peyton on Sunday Mornings," he sings.

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Jul 28, 2016
VP of Advertising:
Valerie Vargas
Chief Creative Officer:
Andreas Dahlqvist
Executive Creative Director:
Steven Fogel
Executive Creative Director:
Doug Fallon
Maddison Bradley
Jay Marsen
Art Director:
Jon Robbins
Art Director:
Alexei Beltrone
Agency Executive Producer:
Andrew Chinich
Agency Producer:
Lindsay Myers
Agency Assistant Producer:
Jake Wanamaker
SVP Account Director:
Beth Culley
VP, Account Director:
Anna Pogosova
Senior Account Executive:
Danielle Weiner
Zachary Pollakoff
Music Producer:
Zachary Pollakoff

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