Creativity

These NYC Tourists Want More Than Just a Selfie With Jason Sudeikis

Actor Gets Hijacked in AT&T Spot for Tribeca Film Festival

Published on Apr 21, 2015

Editor's Pick

Jason Sudeikis appears in this spot by AT&T promoting its sponsorship of the Tribeca Film Festival -- but the real stars are the tourists who come across him on the streets of Manhattan. With the premise that there's a film lover in all of us, the spot shows how the tourists don't just want an ordinary selfie with Sudeikis; they want to direct a movie. Bossily.

The film, by BBDO New York and directed by O Positive's Brian Billow, is running on YouTube and in theaters prior to every screening at the Tribeca Film Festival until April 26. Edits will also run on Taxi TV, mobile pre-roll, elevator TV, and on charging stations at Tribeca Film Festival events.

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About

Credits

Date
Apr 21, 2015
Agency:
BBDO New York
Client:
AT&T/Tribeca Film Festival
Director:
Brian Billow
Prod. Co.:
O Positive
Chief Creative Officer, Worldwide:
David Lubars
Chief Creative Officer, New York:
Greg Hahn
Executive Creative Director:
Matt MacDonald
Senior Creative Director:
John LaMacchia
Senior Creative Director:
Simon Foster
Associate Creative Director:
Geoff Proud
Senior Art Director:
Will Holmes
Group Exec Producer:
Julie Collins
Executive Producer:
Alex Gianni
Producer:
Gillian Burkley
Managing Director:
Mark Cadman
Senior Director:
Brian Nienhaus
Production Company:
O Positive
Director:
Brian Billow
Director of Photography:
Joe Zizzo
Executive Producer:
Ralph Laucella
Executive Producer:
Marc Grill
Edit House:
Mackenzie Cutler
Producer:
Sasha Hirshfeld
Editor:
Ryan Steele
Color Correction:
Company 3
Colorist:
Tim Masick
VFX:
Schmigital
Flame Artist:
Jim Hayhow
Flame Assistant:
Joseph Miller

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