Creativity

Atzum - Task Force on Human Trafficking: Women Comparisons

A whole new level of comparison shopping.

Published on Dec 09, 2010

Editor's Pick

Shalmor Avnon Amichay/Y&R Interactive leveraged Israel's leading price comparison site ZAP to call attention to a different kind of commodity—women. The online stunt was part of the agency's continuing work for Israel's Atzum Task Force on Human Trafficking.

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About

Credits

Date
Dec 09, 2010
Agency:
Shalmor Avnon Amichay/Y&R Interactive
Chief Creative Officer:
Gideon Amichay
Client:
Atzum - Task Force on Human Trafficking
Interactive Creative Director:
Roy Cohen
Interactive Creative Director:
Sagi Blumberg
Interactive Art Director:
Dan Kashani
Interactive Copywriter:
Liron Ben Yakov
Interactive Client Director:
Amichay Kattan
Programming:
Roman Rozanov
Design:
Ofri Aizenberg

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