Serviceplan Munich Wins Second Design Grand Prix for Auchan's Selfscan Report

Auchan demonstrates its message in scannable format

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To reiterate its environmental message in Italy, European supermarket chain Auchan presented its sustainability report on a single shopping receipt which it handed to its customers. Users could scan the receipt with their smartphone to get more information on its sustainability practices. German agency serviceplan developed the idea.

The Selfscan report took its second Grand Prix in Design at the Cannes Lions Festival.

For more of the goings on at Cannes, tune into Creativity's Cannes Central.

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About

Credits
Date
Jun 11, 2013
Agency:
Serviceplan Munich
Chief Creative Officer:
Alexander Schill
Client:
Auchan Italy
Executive Creative Director:
Christoph Everke
Executive Creative Director:
Alexander Nagel
Creative Director:
Katharina Keith
Creative Director:
Matthäus Frost
Creative Director:
Giuliana Guizzi
Creative Director:
Salvatore Giuliana
Art Director:
Till Diestel
Art Director:
Friedrich von Zitzewitz
Graphic Design:
Dimitrios Arampatzioglou
Graphic Design:
Sebastian Sonnewend
Production Company:
Plan.Net Solutions
Production:
Stefanie Krebs
Production:
Rafael Wawersig
Creative Producer:
Katy Pergelt
Category
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