Creativity

Sarah McLachlan Returns To Plead About the Life of a (Fictional) Doggie

Audi Releases Second Super Bowl Teaser, via Venables Bell & Partners

Published on Jan 23, 2014

Editor's Pick

Remember those old SPCA commercials featuring singer Sarah McLachlan, accompanied by puppies and their soulful eyes, that pretty much guaranteed to set you off on a crying jag as soon as they came on? Well, Audi does, and has released a second Super Bowl teaser that is clearly a clever, funny nod to those classics.

The teaser features Ms. McLachlan in a "Special Message" designed to raise awareness around a creature who needs your help -- the Doberhuahua -- who will be the star of the car company's Big Game commercial on Feb. 2. We're assuming it's the same pooch that scared off judges at a dog show in the first teaser.

Ms. McLachlan will also make what the brand calls a "comical cameo" in the Game Day spot, which, like the teasers, was developed by agency Venables Bell & Partners in San Francisco.

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About

Credits

Date
Jan 23, 2014
Agency:
Venables Bell & Partners San Francisco
Client:
Audi
Excecutive Creative Director:
Paul Venables
Excecutive Creative Director:
Will McGinness
Creative Director:
Tyler Hampton
Creative Director:
Eric Pfeifer
Art Director:
Byron Del Rosario
Copywriter:
Meredith Karr
Director of Integrated Production:
Craig Allen
Agency Producer:
Joyce Chen
Business Leader:
Colleen McGee
Account Supervisor:
Nicole Spinelli
Production Company:
Biscuit
Director:
Noam Murro
Director of Photography:
Toby Irwin
Executive Producer:
Shawn Lacy
Executive Producer:
Colleen O'Donnell
Line Producer:
Jay Veal
Editing Company:
Final Cut
Editor:
Chris Amos
Sound Design:
Brian Emrich at Trinitite Studios
Music:
Sarah McLachlan
Music:
Meredith Karr
Mix:
Loren Silber at Lime Studios
Telecine, Colorist:
Adam Scott at the Mill
Telecine Producer:
Natalie Westerfield
Executive Telecine Producer:
LaRue Andersen
VFX:
The Mill
VFX Executive Producer:
Sue Troyan
VFX Producer:
Dan Roberts
VFX Coordinator:
Antonio Hardy
2D Lead:
James Allen
3D Lead:
Gawain Liddiard
3D Lead Artist (Animation):
Jacob Bergman
3D Lead Artist ( Lighting & Rendering):
Tom Raynor
3D Lead Artist (Tracking):
Martin Rivera
3D Artist:
Steve Beck
3D Artist:
Carl Harders
3D Artist:
George Lui
3D Artist:
Ashraf Ghoniem
3D Artist:
Blake Guest
3D Artist:
Blake Sullivan
3D Artist:
Bradley McLaughlin
3D Artist:
Bridget Warrington
3D Artist:
Cassi Clayton
3D Artist:
Chris Goodrich
3D Artist:
Danny Yoon
3D Artist:
Hartwell Durfor
3D Artist:
James Ma
3D Artist:
Jason Janksy
3D Artist:
Jesse Flores
3D Artist:
Juan Zavala
3D Artist:
Katie Yancey
3D Artist:
Martin Rivera
3D Artist:
Matt Bohnert
3D Artist:
Matt Neapolitan
3D Artist:
Miguel Guerrero
3D Artist:
Mike Di Nocco
3D Artist:
Nick Lines
3D Artist:
Robert Chapman
3D Artist:
Tom Graham
3D Artist:
Sergio Xisto
3D Artist:
Margaux Huneau

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