Creativity

Audi and Kram/Weisshar: Outrace

Deliver your messages with robots and light.

Published on Aug 26, 2010

Editor's Pick

Audi has teamed with design firm Kram/Weisshar on Outrace, robot-driven interactive installation at Trafalgar's Square for The London Design Festival. Visitors to the actual site and online will be able to control eight of Audi's industrial robots to relay spectacular "messages of light" on the Outrace website.

The head of each robot will have a powerful LED lightsource that will retrace participants' text messages as paths of light. Long exposure cameras then capture the light paintings on the project website, where they can also be shared.

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About

Credits

Date
Aug 26, 2010
Client:
Audi and Kram/Weisshar

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