Creativity

Audi Is Hosting a 24-Hour Virtual Endurance Race on Twitch During Real-World Le Mans

Gamers Will Compete on Forza Motorsport 6

By Alexandra Jardine. Published on Jun 16, 2016

Editor's Pick

Audi is using social platform for online gaming, Twitch, to host the first 24-hour online endurance race on Forza MotorSport 6 this weekend.

As the Audi Sport team competes in the famous real-world 24 hour endurance race held in Le Mans, France, on Saturday, the virtual 24-hour race will take place at an event in downtown San Francisco, consisting of 12 teams of professional gamers and selected Audi competition winners.

The campaign, by Muhtayzik Hoffer, will see them compete on Forza MotorSport 6, which is used as a simulator by professional racing drivers around the world. Gamers will wear full racing suits and helmets, drive the same demanding shifts and experience similar in-game weather as the conditions in France.

The game will be live-streamed through Twitch's homepage, where fans can also interact directly with the hosts and racing teams via the Twitch chat feature. Prizes include a trip to Sonoma, California for the opportunity to participate in a real-world Audi sports car experience.

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About

Credits

Date
Jun 16, 2016
Agency:
Muhtayzik Hoffer
Client:
Audi

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