Creativity

Audi: Audi R8

Steering away from the robotic, chopping block-paced system of an auto manufacturing plant, Audi is flaunting its new R8 model as "the slowest car we've ever built," one which required 50 workers fitting 5,000 parts

Published on Nov 28, 2007

Editor's Pick

Steering away from the robotic, chopping block-paced system of an auto manufacturing plant, Audi is flaunting its new R8 model as "the slowest car we've ever built," one which required 50 workers fitting 5,000 parts one by one resulting in just 25 cars produced a day.

To showcase the automaker's odd boast and obvious emphasis on quality control, U.K.-based GT created a Flash site that's centered around a pinwheel showcasing the twelve steps to get an R8 made. Slightly soothing (and sometimes annoying) ambient music weaves in and out on the homepage, where visitors can click on various parts of the wheel that direct them to various features of the car, including the V8 engine, the Audi Space Frame and its inner workings. Each section, which is accompanied by its own aural experience, includes videos, screensavers and specific descriptions on the R8 goods.

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About

Credits

Date
Nov 28, 2007
Client:
Audi
Agency:
GT

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