Creativity

Audi Canada: iPad Slot Car Race

Drive a mini A4.

Published on Jan 17, 2013

Editor's Pick

Zulu Alpha Kilo hopes that when you see how well custom-made 1:32 scale Audi A4 Quattro slot cars perform, you'll rush out and buy a full-size model. An interactive installation let participants drive the mini A4 using what is being billed as the world's first iPad-enabled slot-car controller. The installation co-incides with the launch of "Painting Coconuts," a film that captures the building process through the eyes of trackmaker David Beattie.

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About

Credits

Date
Jan 17, 2013
Agency:
Zulu Alpha Kilo
Client:
Audi Canada
ECD:
Zak Mroueh
CD:
Shane Ogilvie
CW:
Jon Webber
AD:
Simon Au
Agency Producer:
David Isaac
Production House:
Industry Films
Digital Production:
Thinkingbox
Director:
Tamir Moscovici
Cinematographer:
Anthony Arendt
Cinematographer:
Vinit Borrison
Post Prod:
Married To Giants
Post Prod:
Alter Ego
Colorist:
Wade Odlum
Editor:
Paul Proulx
Audio:
Pirate Audio

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