Creativity

Peter Parker Takes His Driver's Test in Audi's Spider-Man Tie-Up Spot

Tom Holland and J.B. Smoove Star in Preview Ad for the A8

By Alexandra Jardine. Published on Jun 20, 2017

Editor's Pick

Audi has teamed up with the forthcoming "Spider-Man: Homecoming" movie for a spot in which Peter Parker (played by Tom Holland) takes his driver's test on the new Audi A8.

The ad, by Muhtayzik Hoffer, sees Parker managing to astound the tester (played by "Curb Your Enthusiasm"'s J.B. Smoove) by getting the car to perform emergency braking, passing and parking manoeuvres without even using his hands. As Smoove mulls over whether to pass him or not, he zips out of the car to defeat some bad guys, too.

Top comedy director Jody Hill at Caviar helmed the spot. It's a good sneak preview of Holland in action, ahead of the movie's release on July 7, and of the car's new features too -- and the A8, which will launch on July 11, will also be seen in the film.

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About

Credits

Date
Jun 20, 2017
Agency:
Muhtayzik Hoffer
Client:
Audi
Production Company:
Caviar
Director:
Jody Hill

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