Creativity

Audi: Fast S4

In the Dec. 18 New York Times Magazine, Audi and agency McKinney engineered a serious rubbernecking situation for crossword puzzle freaks. What puzzlehead, with or without a driver's license, could resist taking a shot at a complet

Published on Dec 19, 2005

Editor's Pick

In the Dec. 18 New York Times Magazine, Audi and agency McKinney engineered a serious rubbernecking situation for crossword puzzle freaks. What puzzlehead, with or without a driver's license, could resist taking a shot at a complete puzzle? "This is a great way to connect with the 'intellect' part of Audi's 'Type i' consumer," says McKinney AD Ryan O'Hara Theisen, who notes that, as far as Audi is concerned, its customers "are best described as intelligent, innovative and independent." As for the acrosses and downs of this particular ad, "All of the clues are not Audi-related but the ones that are can be found easily by going to www.audiusa.com. It's a great way to solve the puzzle and learn all about the S4, and the ad is a great way for Audi to rub elbows with an institution that has a following as loyal as the Sunday Magazine's. So if you're an Audi driver or not, it's hard to pass this puzzle by."

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About

Credits

Date
Dec 19, 2005
Client:
Audi
Executive Creative Director:
David Baldwin
Group Creative Director:
David Cook
Group Creative Director:
Jonathan Cude
Puzzle Director:
Mabon Childs
Copywriter:
Colin Dodd
Print Production Manager:
Lauren Polinsky
Image Artist:
Allison Hughes
Art Director:
Ryan O'Hara Theisen
Agency:
McKinney + Silver

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