It's Beast Vs. Beast in Audi's Oscars Spot Starring a Bull Whisperer

'Monster' Ad Promotes the New Audi S5 Coupe

By Ann-Christine Diaz. Published on Feb 24, 2017

Editor's Pick

Audi's new ad promoting the S5 coupe stars out ominously, with a driver zooming up to a rickety stable in the deep of the night. The car stops, its headlights shining upon the glistening eyes of a beast behind the doors -- a restless, raging bull, who takes little notice of the chains that bind it.

The spot cuts to a rodeo, where the driver walks into the arena and the bull storms in -- only to be quickly tamed when the man raises his arm.

Created out of Venables Bell & Partners and directed by Smuggler's Jaron Albertin, "Monster" hinges on the idea that "in order to tame a monster, you have to unleash one of your own," according to a statement from the brand. A version of this spot aired last night during the Academy Awards broadcast on ABC.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Feb 24, 2017
Venables Bell & Partners San Francisco

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.