Creativity

Audi: Night Vision app/print ad

Test your night vision.

Published on Jun 07, 2012

Editor's Pick

To demonstrate Audi's Night Vision Assist feature, a thermal imaging camera placed in the front of the car that can detect humans in poor light conditions, Swedish agency Akestam Holst showed off the technology via an interactive print ad. The ad instructs readers to download a free app to their smart phone. With it, users can explore Audi Night Vision by holding up their phone and moving it in front of the ad - and are challenged to see they you can spot the pedestrian and other objects.

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Credits

Date
Jun 07, 2012
Agency:
Akestam Holst
Client:
Audi
Creative Director:
Andreas Ullenius
Creative Director:
Martin Cedergren
Art Director:
Bjorn Kusa
Copywriter:
Patrick Dry
Digital Producer:
Johan Eklund
Designer Graphic:
Oscar Gardo
Creative Planner:
Jerker Winther
Production Company:
From Stockholm with Love

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