Creativity

Audi's Holiday Ad Depicts the Parking Nightmare of Christmas Shopping

Hilarious Spot by Venables Bell & Partners Serves Up a Familiar Scenario

By Alexandra Jardine. Published on Nov 22, 2017

Editor's Pick

Ah the holidays. The scenario of competing over the last parking spot at the mall may be a familiar one to many people at this time of year. In Audi's holiday commercial, it becomes a dramatic car chase between two determined dads.

Created by Venables Bell & Partners and directed by Steve Rogers at Biscuit, the funny spot sees the pair arrive at the mall at the same time and negotiate obstacles such as tiny parking spaces, the woman who looks like she's leaving and isn't (we've all been there) and elderly shoppers getting in a muddle with their car keys.

The music choice ("Carol of the Bells" -- also used in this year's Waitrose spot from the U.K.) serves to ramp up the drama nicely. And even when they finally succeed in reaching the store, there's something else to fight over. The 2018 RS 7 and RS 3 Audi Sport vehicles feature as the vehicles.

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About

Credits

Date
Nov 22, 2017
Agency:
Venables Bell & Partners
Client:
Audi
Founder, Chairman:
Paul Venables
Partner, Executive Creative Director:
Will McGinness
Creative Director:
Justin Moore
Creative Director:
Erich Pfeifer
Copywriter:
Tedd Wood
Art Director:
Cody Pate
Director of Integrated Production:
Craig Allen
Producer:
Hilary Coate
Business Affairs Manager:
Sametta Gbilia
Head of Brand Management:
David Corns
Brand Director:
Jon Phillips
Brand Supervisor:
Jessica Lo
Brand Supervisor:
Justin Wang
Brand Manager:
Hope Stadulis
Brand Coordinator:
Alexandra Kaye
Senior Strategist:
Mike Riley
Senior Traffic Manager:
Jermelia Holling
Production Company:
Biscuit Filmworks
Director:
Steve Rogers
Executive Producer:
Shawn Lacy
Executive Producer:
Holly Vega
Line Producer:
Karen O'Brien
Director of Photography:
Alwin Kuchler
Editing Company:
Exile
Editor:
Kirk Baxter
Assistant Editor:
Paul Jarolimekproner
Executive Producer:
CL Weaver
Producer:
Remy Foxx
VFX/Finish:
Electric Theatre Collective
VFX Lead Supervisor:
Adam Watson
VFX Executive Producer:
Kate Hitchings
VFX Producer:
Scott Boyajan
2D Artist:
Adam Watson
2D Artist:
Eric Mason
2D Artist:
Dave Damant
2D Artist:
Kevin Jones
2D Artist:
Brian Magarian
2D Artist:
Phoebe Britton
2D Artist:
Gretchen Capatan
2D Artist:
James Aguilar
2D Artist:
James Gorman
2D Artist:
Mikey Smith
2D Artist:
Nicholas Hiegel
2D Artist:
Steve Miller
Digital Matte Painter:
Dark Hoffman
CG Supervisor:
Corinne DeOrsay
Color:
CO3
Colorist:
Stefan Sonnenfeld
Color Producer:
Katie Andrews
Music Company:
Barking Owl
Creative Director:
Kelly Bayett
Partner:
Kelly Bayett
Producer:
KC Dossett
Music Arrangement:
Barking Owl
Sound Design:
Barking Owl
Sound Designer:
Wylie Statemen
Sound Designer:
Harry Cohen
Mix:
Barking Owl
Mixer:
Mike Franklin
RS 3 Driver:
Soren Brouwers
RS 7 Driver:
Will Green
Santa:
Jovial Kemp
Security Guard:
Michael Boucher
Woman in Garage:
Lindsay Ames
Old Man:
George Cheng
Employee Pushing Shopping Cart:
Lee Andrew Ross
Mom in Aisle:
Cyd Strittmatter
Boy in Aisle:
Joshua Gallup
Music:
Carol of the Bells
Music:
Peter J. Wilhousky
Driver:
Paul Dallenbach
Driver:
Greg Tracy

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