Bayern Munich Players Pick a Team of New Yorkers for a Soccer Kickabout in Audi Film

Online Spot Promotes Audi Connect Feature

By Alexandra Jardine. Published on Sep 09, 2016

Editor's Pick

Audi's latest global online campaign sees soccer stars from FC Bayern Munich let loose on the streets of New York, picking civilians for a kickabout five-a-side game.

Jonathan Klein directs the spot, which really did scoop ordinary people up off the street to play with the superstars (you can see more about how it went down in a Behind The Scenes film.) It's all energetic, feel-good stuff that soccer fans will definitely appreciate. It also does the job of promoting the Audi Connect feature, which hooks up drivers with Google mapping, voice search and route guidance -- tech that plays a part in getting the teams together in the spot. BBH Sport was the creative agency, with all production by O Positive.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Sep 09, 2016
BBH Sport

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.