Creativity

Audi: Prom -- Super Bowl XLVII

Real brave.

Published on Jan 28, 2013

Editor's Pick

Venables Bell & Partners and Audi let go of vampires(so 2012!) in favor of... teenagers? The car company unveiled its 2013 Super Bowl spot late Sunday. Called "Prom," the effort begins with an insecure teenager who is going to prom without a date (gasp!). But when his dad hands him the keys to a 2013 Audi S6, he becomes a bit more confident. Although the premise is interesting, the shenanigans this teen gets up to are pretty darn tame, in our opinion.

The campaign includes the hashtag #braverywins, and the brand is encouraging fans to submit their own bravery stories using that during the game.

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About

Credits

Date
Jan 28, 2013
Agency:
Venables Bell + Partners
Client:
Audi

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