Creativity

Audi: Referee

'Power From a Less Obvious Place' is Tagline of BBH Effort

Published on Aug 23, 2013

Editor's Pick

Sometimes, you don't have to be the one in the spotlight. Sometimes -- when you're comfortable in your own skin -- you can be just as powerful when you're the sidekick, the mediator, or the alter-ego. BBH and Audi speak to the understated luxury of the new RS 6 Avant in a powerful print ad featuring Christopher Reeve in what might be the one role he's best-known for: Not Superman, but Clark Kent. The ad features a black and white photo of the actor, along with the tagline "Power from a less obvious place."

An accompanying television spot stars boxing champions Steve Cunningham and BJ Floresand. Except, the focus isn't on them, but the man who makes the match happen: boxing referee Tony Weeks. The bout is filmed in such a way that Mr. Weeks retains the center of the shot at all times. At the end, he exits via the tunnel, towards his Audi, when the same tagline appears.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 23, 2013
Agency:
BBH London
Client:
Audi

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.