Audi Beams Soccer Results Over the East River Using Car Headlights

Brooklyn Installation Uses 28 Sedans in Shipping Containers

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With the USA's fortunes rising in the World Cup, Audi has decided to get in on the action, using car headlights to broadcast football results to New Yorkers from across the East River in Brooklyn. It built a 40 foot high LED "Soccer Scoreboard" using 28 Audi A8 sedans and 45 shipping containers on an industrial site in Greenpoint so that Manhattanites can see the results across the river. It kicked off with the results of the USA vs Ghana match and will show the scores of every match until July 14.

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Date
Jun 26, 2014
Client:
Audi
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Industry
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