Stan Lee Schools Tara Reid, Kevin Smith on the Art of the Cameo for Audi

Online Film Promotes Audi Sponsorship of Upcoming Avengers Film

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Comic book legend Stan Lee also has another specialty -- cameo acting, as we've seen in his notable but minor appearancs in the various Marvel movies -- they include a hot dog vendor, a librarian, a security guard and even a Larry King-lookalike. To help promote its sponsorship of the upcoming Avengers Age of Ultron, Audi makes the most of Mr. Lee's sideline skills in this funny new film out of Muhtayzik Hoffer, which won the brand's social account earlier this year, and directed by Kevin Smith of "Clerks" and "Comic Book Men" fame.

In it, he teaches a class of "randoms" -- Smith himself, Tara Reid, Lou Ferrigno, Jason Mewes and Michael Rooker -- the nuances of a great cameo and how such jobs differ from "regular acting." If anyone, he's the one to do it because, as Mr. Smith says, "When it comes to small roles, Stan Lee is the biggest."

Mr. Lee has even started to make cameo appearances in Audi's Twitter feed.

Muhtayzik Hoffer has been turning out plenty of out-of-the-box ideas for other clients too, including Netflix and Google and was Ad Age's 2014 Small Agency of the Year . For more info on the 2015 Small Agency competition, deadline for which is April 29, head over to

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Apr 28, 2015
Muhtayzik Hoffer
Kevin Smith
Executive Creative Director:
John Matejczyk
Head of Production:
Michelle Spear Nicholson
Senior Producer:
Jona Goodman
Associate Creative Director:
Adam Ledbury
Art Director/Associate Creative Director:
Guy Lemberg
Production Company:
Executive Producer:
Kim Dellara
Adrianne McCurrach
Editorial Company:
Will Hasell
Dave Hussy
Motion Graphics:
Executive Producer:
Nicole Visram
Senior Producer:
Gavin Carroll
Audio Company:
One Union
Sr. Engineer:
Joaby Deal
Music Company:
Travis and Maude
Executive Producer:
Kala Sherman
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