Audi Saves Battery on Your Phone Just Like In The Car

DDB Spain's app closes unwanted applications

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To promote Audi's start-stop technology, which turns off the engine when the car stops at a traffic light, DDB Spain created an app which works work the same way for your smartphone. The Android app detects which applications have been open longest without being used and sends an alert to the user to close them, saving battery and making the phone more efficient.

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About

Credits
Date
Apr 29, 2013
Agency:
DDB Spain
Client:
Audi
General Creative Director:
Jose Maria Roca de Vinyals
Executive Creative Director:
Fernando Barbella
Creative Director:
Jaume Badia
Art Director:
Javier Rodriguez
Copywriter:
Andres Travi
Technical Director:
Emilio Gonzalez
Account Director:
Maria Jose Moreno
Account Executive:
Meri Cots
Strategic Planner:
Cristiana Zito
Digital Partner:
RSB Media
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