Sunday Driving Just Got a Lot Less Leisurely in Audi's Action-Packed Ad

Spot from Muhtayzik Hoffer Highlights Allroad Driving in Unexpected Setting

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Sunday drives just got a lot less leisurely -- and whole lot messier --- in a new action-packed ad for Audi, created out of Muhtayzik Hoffer.

Running online and in social, the film depicts a couple living in a perfectly manicured town getting ready to enjoy their weekend routine. But instead of donning their church best, they're zipping up race suits, throwing on helmets and tearing up dirt roads in their Audi Quattro.

Directed by Noah Marshall via The Sweet Shop, the spot was shot entirely in-camera with stunt drivers, making for a truly dirty production. It all ends well however, as the driving couple, and it seems a host of other Audi owners, end their day with their weekly stop at the car wash.

The story extends on social media with Snapchat content that delves further into the spot's stunts, as well an "Excessive Camera" edit that makes fun of the "generous" use of GoPro cameras in other sheet metal videos, such as Ken Block's "Gymkhana" series.

The spot dovetails with Audi's recent Emmy's ad featuring the R8 and created out of Venables Bell. It depicted a couple who lives in an remote Death Valley locale --- seemingly just because they need an excuse to drive their cars across long, dusty terrain.

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About

Credits
Date
Oct 25, 2016
Agency:
Muhtayzik Hoffer
Client:
Audi
Executive Creative Director:
John Matejczyk
Director of Strategy:
Matt Hofherr
Head of Production:
Michelle Spear Nicholson
Group Account Director:
Carolina Cruz-Letelier
Group Account Director:
Marisa Buss
Managing Director:
Laura Thoel
Account Supervisor:
Henry Fernandez
Associate Creative Director:
Adam Ledbury
Associate Creative Director:
Guy Lemburg
Senior Producer:
Sam Petersson
Art Director:
Gideon Gillard
Copywriter:
Cory Conrad
Assistant Account Manager:
Kathryn MacLeod
Production Company:
The Sweet Shop
Director:
Noah Marshall
Executive Producer:
Preston Garrett
Director of Photography:
Glynn Speeckaert
Producer:
Jess Manning
Color Company:
Apache
Colorist:
Shane Reed
VFX/Finish:
Everson Digital
Flame Artist:
Mark Everson
Finishing Producer:
Jess Manning
VFx Producer:
Benjamin Sposato
Music Supervision:
Good Ear Music Supervision
Music Supervisor:
Andrew Kahn
Music Supervisor:
Jackie Shuman
Song:
Into the Wild
Artist:
John Marek
Sound Design/Mix:
Beacon Street Studios
Mixer:
Rommel Molina
Executive Producer:
Leslie Delullo
Producer:
Kate Vadnais
Associate Producer (Mix):
Christa Jayne

See more credits

Category
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