Creativity

A Retired Astronaut Rediscovers His Spark in Audi's Super Bowl Commercial

Bowie's 'Starman' Provides an Emotive Soundtrack

By Alexandra Jardine. Published on Feb 03, 2016

Editor's Pick

Audi's Super Bowl commercial this year centers on a retired astronaut, who's clearly sunk into depression as he remembers his youth and sits alone at home, surrounded by memorabilia. However, when his son turns up jangling the keys to a new Audi R8, his eyes start to light up. They go for a drive and we experience what it's like for him to rediscover his spark -- and David Bowie's "Starman" starts to play. (This is an emotive choice, with Bowie's death just a few weeks ago, and we're wondering if it was a coincidence.)

The ad is by Venables Bell & Partners, and directed by MJZ's Craig Gillespie. It will run during the first quarter of the game.

For more on the campaign, head over to AdAge.com.

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About

Credits

Date
Feb 03, 2016
Agency:
Venables Bell & Partners
Client:
Audi
ECD:
Will McGinness
Senior AD:
Rich North
Copywriter:
Rus Chao
Copywriter:
Paul Venables
Director of Integrated Production:
Craig Allen
Agency Executive Producer:
Mandi Holdorf
Production Company:
MJZ
Director:
Craig Gillespie
Editing Company:
Final Cut Editorial
Editor:
Rick Russell
Color:
CO3
Music Company:
Agoraphone
Sound Design:
740 Sound Design
Final Mix:
Formosa
VFX:
The Mill
Head of Account Management:
David Corns
Account Director:
Chris Bergen
Account Supervisor:
Ally Humpherys
Account Supervisor:
Alexis Lovett
Account Manager:
Oliver Glenn
Account Manager:
Faire Davidson
Assistant Account Manager:
Bri Jones
Project Manager:
Talya Fisher

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