A Retired Astronaut Rediscovers His Spark in Audi's Super Bowl Commercial

Bowie's 'Starman' Provides an Emotive Soundtrack

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Audi's Super Bowl commercial this year centers on a retired astronaut, who's clearly sunk into depression as he remembers his youth and sits alone at home, surrounded by memorabilia. However, when his son turns up jangling the keys to a new Audi R8, his eyes start to light up. They go for a drive and we experience what it's like for him to rediscover his spark -- and David Bowie's "Starman" starts to play. (This is an emotive choice, with Bowie's death just a few weeks ago, and we're wondering if it was a coincidence.)

The ad is by Venables Bell & Partners, and directed by MJZ's Craig Gillespie. It will run during the first quarter of the game.

For more on the campaign, head over to AdAge.com.

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About

Credits
Date
Feb 03, 2016
Agency:
Venables Bell & Partners
Client:
Audi
ECD:
Will McGinness
Senior AD:
Rich North
Copywriter:
Rus Chao
Copywriter:
Paul Venables
Director of Integrated Production:
Craig Allen
Agency Executive Producer:
Mandi Holdorf
Production Company:
MJZ
Director:
Craig Gillespie
Editing Company:
Final Cut Editorial
Editor:
Rick Russell
Color:
CO3
Music Company:
Agoraphone
Sound Design:
740 Sound Design
Final Mix:
Formosa
VFX:
The Mill
Head of Account Management:
David Corns
Account Director:
Chris Bergen
Account Supervisor:
Ally Humpherys
Account Supervisor:
Alexis Lovett
Account Manager:
Oliver Glenn
Account Manager:
Faire Davidson
Assistant Account Manager:
Bri Jones
Project Manager:
Talya Fisher
Tags
Category
Industry
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