Creativity

How Driving an Audi Could Move You to Tears

A Teardrop's Journey Captures the Emotion of a Great Drive

By Alexandra Jardine. Published on Feb 19, 2016

Editor's Pick

In Audi's latest commercial, an Audi RS7 moves its driver to tears -- but in a good way.

The spot, directed by Park Pictures' AG Rojas for Venables Bell & Partners, follows the trajectory of a single tear drop from the driver's eye as he speeds down an empty road listening to an operatic aria. It hits the car window then slowly, beautifully makes its way along the car before finally being propelled off the back spoiler -- and hitting a highway sign. The spot ends with the driver accelerating away, and the message that the car's performance "will seriously move you."

Opera, cars and a man crying -- it adds up to a great combination. Although we reckon he should pack some tissues next time.

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Credits

Date
Feb 19, 2016
Agency:
Venables Bell & Partners
Client:
Audi
Director of Marketing:
Loren Angelo
General Manager of Marketing:
Kenneth Bracht
Manager of Brand Content/Marketing Innovation:
Tara Dyer
Chairperson:
Paul Venables
Executive Creative Director:
Will McGinness
Creative Director:
Erich Pfeifer
Associate Creative Director:
Matt Miller
Associate Creative Director:
Matt Keats
Senior Art Director:
Rich North
Senior Copywriter:
Ryan Hoercher
Director of Integrated Production:
Craig Allen
Executive Producer:
Mandi Holdorf
Producer:
Brian Stanley
Producer:
Hannah Murray
Director of Business Affairs:
Susan Conklin
Production Company:
Park Pictures
Director:
AG Rojas
Executive Producer:
Jackie Kelman Bisbee
Senior Motion Designer:
Victor Bivol
Director of Photography:
Andre Chemetoff
Executive Producer:
Mary Ann Marino
Producer:
Peter Vitale
Editorial:
Final Cut
Editor:
Jeff Buchanan
Assistant Editor:
James Bird
Executive Producer:
Eric McCasline
Head of Production:
Suzy Ramirez
Music Company:
Me Knowing The Truth
Song:
"Madama Butterfly - Un Bel Di Vedremo" by Puccini
Music Supervisor:
Michael Gross
Sound Design & Mix:
Therapy Studios
Executive Producer:
Joe DiSanto
Head of Production:
Allegra Bartlett
Sound Designer and Mix Engineer:
Eddie Kim
Visual Effects:
The Mill
Executive Producer:
Leighton Greer
Producer:
Ben Sposato
Coordinator:
Pat DeVaney
Lead Flame Artist:
James Allen
3D Lead:
Simon Brown
3D Lead:
Chris Bayol
2D Artist:
Don Kim
2D Artist:
Daniel Lang
2D Artist:
Olivia O'Neil
2D Artist:
Scott Johnson
3D Artist:
Kevin Gillen
3D Artist:
Charles Storniolo
Colorist:
Greg Reese
Head of Account Management:
David Corns
Account Director:
Chris Bergen
Account Supervisor:
Ally Humpherys
Account Supervisor:
Alexis Lovett
Account Manager:
Oliver Glenn
Account Manager:
Faire Davidson
Assistant Account Manager:
Brianne Jones
Project Manager:
Talya Fisher

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