Creativity

Audi: The Audi Design Project - Progress on Powell Street

Re-imagining San Francisco.

Published on Jul 18, 2011

Editor's Pick

Venables Bell & Partners, Audi's agency for this year's Superbowl commercials, has teamed up with the automaker again -- this time to launch the new Audi A7.

The A7 redefines the driving experience, according to Audi, and so Venables decided to redefine the world around it as well. To do that, it teamed up with San Francisco's Union Square Business Improvement District and the city's mayor to redesign two heavily trafficked blocks in the heart of the city.

The blocks are renamed the Powell Street Promenade, and designed by Walter Hood at the Hood Design Studio. The promenade is now completely pedestrian friendly, with bike racks and benches as well as landscaping and solar lighting. Funded by Audi, the automaker wants the new space to reflect the same innovation that is present in its cars.

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About

Credits

Date
Jul 18, 2011
Agency:
Venables Bell & Partners San Francisco
Client:
Audi
Executive Creative Director:
Paul Venables
Executive Creative Director:
Will McGinness
Creative Director:
Erich Pfeifer
Art Director:
Byron Del Rosario
Art Director:
Matt Miller
Copywriter:
Matt Keats
Production House:
XYZ Graphics
Landscape Design:
Hood Design
Designer:
Walter Hood
Print Producer:
David Russ
Print Producer:
James Sablan
Interactive Producer:
Elissa Polls
Illustrator/CGI:
Debut Art
Illustrator/CGI:
XYZ Graphics
Project Manager:
Jennifer Doan

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