Creativity

A Car Transporter Is Hijacked by Chopper in Audi's Latest Blockbuster Ad

German Agency Thjnk Makes Another Hollywood-Style Film

Published on Apr 23, 2015

Editor's Pick

German agency Thjnk has come up with some cracking work for Audi recently, such as the epic zombie ad Mechanics. Its latest spot has a similar, Hollywood-style feel. "The Coup" centers on a team of daredevils hijacking a transporter full of Audi S Line Special Edition Models while it's actually on the highway and lifting it over the busy traffic via helicopter. To achieve that action movie excitement, the agency tapped director Paul W.S. Anderson ("Resident Evil" and "The Three Musketeers").

The message, of course, is that these Audis are so desirable that people would go to these extreme lengths to get their hands on them. Thjnk's Berlin office worked on the spot, with production by German firm Markenfilm Berlin.

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About

Credits

Date
Apr 24, 2015
Agency:
Thjink Berlin
Client:
Audi
Director:
Paul W.S. Anderson
Production Company:
Markenfilm
Commercials Producer:
John Brocklehurst
Executive Producer:
Boris Schepker
BTS Production:
Dave Birchall
Music:
Felt
Post Production:
Unit Post Production
Colourist:
Simon Astbury
VFX Supervisor:
Stirling Archibald
Post Producer:
Ross Culligan
Producer:
Anna Schmidt
Producer:
Sarah Crompton
DOP:
Vern Nobles Jr.
Editor:
Bled Bijupi
3D Supervisor:
Martin Allan
Nuke:
Stirling Archibald
Nuke:
Scott Simmonds
CG:
Martin Allan
CG:
Will Davies
CG:
Chris Lumsdale
Executive Post Producer:
Kevin Docherty
Audio:
Chris Southwell
Design:
Lloyd Francis

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