Creativity

These Audi 'Billboards' Are Nothing but Hot Air

Outdoor Stunt Uses Water Vapor to Promote Audi's H-Tron Engine

Published on Mar 23, 2015

Editor's Pick

To promote Audi's h-tron engine technology -- in which only water vapor comes out of the exhaust of its electric cars -- German agency Thjnk came up with the idea of "dispappearing" billboards, projecting the message, and the image of the car, into nothing but steam. The outdoor stunt was carried out at night, in busy areas of large cities.

Hamburg-based Thjnk was also responsible for Audi's recent Mechanics ad, which channeled a zombie theme.

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About

Credits

Date
Mar 23, 2015
Agency:
Thjnk Hamburg
Client:
Audi

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