Creativity

Audi: The Swan

The Ugly Duckling, with cars.

Published on Apr 03, 2012

Editor's Pick

Audi U.K. and BBH London produce a beautiful commercial for the Audi A5, directed by Joachim Back. The ad follows the concept of the 'Ugly Duckling' fairytale, to tell the story of how concept vehicles from the 1920s, created by Audi, have evolved into the beautiful swan-like Audi vehicles of today.

The commercial features an original Danny Kaye song called 'The Ugly Duckling.' The idea is to show how even in the 1920s, Audi's cars were way ahead of their time.

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About

Credits

Date
Apr 03, 2012
Agency:
BBH
Client:
Audi
Head of Marketing:
Dominic Chambers
BBH Creative Team:
Matt Doman
BBH Creative Team:
Ian Heartfield
BBH Creative Director:
Nick Kidney
BBH Creative Director:
Kevin Stark
BBH Producer:
Ruben Mercadal
BBH Team Manager:
Polly Knowles
BBH Team Director:
Simon Coles
BBH Strategy Director:
Neil Godber
Prod. Co.:
Park Pictures
Director:
Joachim Back
Producer:
Jeremy Barnes
DOP:
Jan Velicky
Telecine:
Jean Clement Soret
Post Prod Online:
Jay Bandlish
Editing:
The White House
Sound:
Factory

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