Creativity

Audi: Vampire Party -- Super Bowl XLVI

Move over, Buffy.

Published on Jan 26, 2012

Editor's Pick

Audi's entry for the Super Bowl, out of Venables Bell and Partners, takes a nice poke at the cultural phenomenon that is Twilight. The work highlights the vehicles headlights, which are so strong that they have the same effect on vampires as daylight would. This is a departure from last year's entry from the carmaker, which focused on the concept of 'Old Luxury.' The brand held a Facebook contest for fans so they could "unlock" the spot, by collecting puzzle pieces and solving so they could view.

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About

Credits

Date
Jan 26, 2012
Agency:
Venables Bell + Partners
Client:
Audi

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