Creativity

Audi 'Wi-Fi-Jacks' the New York Auto Show

Automaker Aids Attendees While Getting Its Point Across

By Ann-Christine Diaz. Published on Mar 22, 2016

Editor's Pick

While the BMW 328i has long been seen as top player in its class of luxury automobiles, the Audi A4 is looking to take its place with a fresh redesign and a clever tech-minded campaign at the New York Auto Show.

Starting today, the brand has "wi-fi-jacked" the annual auto event, giving free and robust wi-fi access to all attendees. The networks, however, happen to have some curious names:

328 reasons to choose A4

#1: A4 more horsepower than 328i

#2: A4 more torque than 328i

#3: A4 has Wi-Fi

#4: A4 has CarPlay

The idea was created out of Muhtayzik Hoffer. According to the agency's Co-Founder/CCO John Matejczyk, the network names will switch as the show goes on, with at least 10 on at a time. "Anyone who goes to auto shows knows that wi-fi is hard to find, and usually password protected," he explained. "So this seemed like a nice service to offer people, many of whom just may happen to be auto journalists and bloggers."

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About

Credits

Date
Mar 22, 2016
Agency:
Muhtayzik Hoffer
Chief Creative Officer:
John Matejczyk
Client:
Audi

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