Audi Teams up With Airbnb for Stylish Emmy's Campaign

Autobrand Promoting Stay at Death Valley's 'Rondolino Residence'

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Audi is getting into bed with Airbnb.

As part of its return as an Emmy sponsor, the automaker is teaming up with the accommodations provider by giving people the opportunity to book a home in Death Valley.

The three-day offering involves a stay at the isolated "Rondolino Residence." Located on remote land near Scotty's Junction, Nevada, it has no address and can be tracked only through coordinates. The promotion also includes the use of an Audi R8 coupe and VIP treatment from the auto brand, including a professional driving experience.

Plugging the offering will be a stylish TV spot via Venables Bell & Partners running during Sunday's Emmys broadcast on ABC. Titled "Desolation" and directed by MJZ's Craig Gillespie, it features a young family living at the Death Valley home -- seemingly because they need a reason to drive their Audi R8s. In it, a husband seems to light up when his wife announces they're out of coffee, and immediately he's jumping into his coupe to drive the dusty, desert sprawl to the nearest minimart. Unfortunately, he's left his wallet behind, but turns out, his wife has an Audi too.

Audi is marking its sixth consecutive year as the official official automotive partner of the Television Academy. "Once again, Audi is honored to support television's brightest stars during its biggest night," Loren Angelo, VP-marketing for Audi of America said in a statement. "What better stage to introduce our marketing partnership with Airbnb than the Emmys."

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About

Credits
Date
Sep 14, 2016
Agency:
Venables Bell & Partners San Francisco
Client:
Audi/Airbnb
Executive Creative Director:
Will McGinness
Creative Director:
Justin Moore
Creative Director:
Erich Pfeifer
Associate Creative Director (Copywriter):
Matt Keats
Associate Creative Director (Art Director):
Matt Miller
Senior Art Director:
Kyle Jones
Director of Integrated Production:
Craig Allen
Senior Producer:
Matt Flaker
Senior Art Producer:
Joseph Rossman
Production Company:
MJZ
Director:
Craig Gillespie
Director of Photography:
Philippe LeSourd
Executive Producer:
Emma Wilcockson
Producer:
Martha Davis
Editing Company:
Final Cut Editorial
Head of Production:
Suzy Ramirez
Editor:
Crispin Struthers
Music Company:
Human
Composer:
James Leibow
Creative Director:
Craig Deleon
Executive Producer:
Jonathan Sanford
Sound Design and Mix:
740 Sound
Mixer:
Chris Pinkston
Sound Designer:
Chris Pinkston
Sound Designer:
A Josh Reinhardt
Sound Designer:
Rob Marshall
Executive Producer:
Scott Ganary
Producer:
Jeff Martin
Associate Producer (Mix):
Geena Richard
VFX/Finish:
Framestore
Colorist:
Beau Leon
Sr. VFX Producer:
James Alexander
VFX Creative Director:
Alex Thomas
Photographer:
Sean Klingelhoefer
Head of Brand Management:
David Corns
Brand Director:
Chris Bergen
Brand Director:
Ally Humpherys
Assistant Brand Manager:
Bri Jones
Project Manager:
Talya Fisher
Project Manager:
Leah Murphy

See more credits

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