Audible Brings Joe Hill's 'Locke & Key' to Life With VR Experience at Comic Con

Project Marks Release of Audio Version of Graphic Novel Series

Published on

Editor's Pick

Amazon's Audible celebrated the release of the audio version of best-selling graphic novel series Locke & Key, written by suspense novelist Joe Hill, at this year's New York Comic Con with a virtual reality experience plunging attendees into Hill's creepy world.

The VR experience was built entirely in CG by digital agency Firstborn, which matched the novel's artwork by Gabriel Rodriguez to a 360-degree audio experience using some of the novel's cast of voices including Haley Joel Osment ("The Sixth Sense"). A share feature allowed attendees to share clips from within the headset of their own VR experience with friends and across social. The clips are a split-screen video capture of the view from within the Oculus and the user's own reaction to what they are seeing.

For those not at New York Comic Con, there's also a YouTube 360 degree video.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Oct 12, 2015
Digital Agency:
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age