Creativity

Cute Spot for Amazon's Whispersync Shows the Perils of Reading at Work

Online Ad Promotes Technology that Lets You Switch Seamlessly from Kindle to Audio Book

Published on Jul 02, 2014

Editor's Pick

This cute film from Amazon subsidiary Audible neatly demonstrates the company's Whispersync for Voice technology, which allows readers to switch seamlessly between reading a Kindle book and listening to the corresponding Audible audiobook, without ever losing their place. The online spot, by Firstborn, depicts an engrossed reader's obsession with writer Diana Galbadon's Outlander series as she listens to it throughout her day in the shower, on the subway, in meetings and in the work coffee room -- with often amusing results. We're just wishing the book could have been "Fifty Shades of Grey."

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About

Credits

Date
Jul 02, 2014
Agency:
Firstborn
Client:
Audible

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