Creativity

YouTube Preroll Helps Find Missing Persons for Aussie Police

VML Changes Up 'Skip' Button

Published on Sep 03, 2013

Editor's Pick

VML adds a little bit of agency to the mindless act of clicking "skip" on a YouTube pre-roll ad with this activation in collaboration with the Australian police. To spread awareness about Missing Persons in the country, the agency bought pre-roll space that transformed the usual "Skip" button into "Yes I have (seen)" and "No I haven't (seen)," so people were forced to think a little before they clicked. The ads used geo-location targeting to show you persons that were missing near you. The ads saw 1.2 million views over five days. And best of all, 238 people clicked "Yes."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 03, 2013
Agency:
VML
Client:
Australian Federal Police

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.