Creativity

Australian Football League: Game Signatures

Players become pens.

Published on Jan 03, 2012

Editor's Pick

Players' movements during games became their 'signatures' in this poster campaign by George Patterson Y&R, Melbourne for the Australian Football League's Finals Series. Each player was fitted with a GPS and a custom-built ink plotter drew their moves. As well as becoming posters, the originals were auctioned to raise money for charity, with each raising $6000 Australian dollars.

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About

Credits

Date
Jan 03, 2012
Agency:
George Patterson Y&R Melbourne
Client:
Australian Football League
Executive Creative Director:
Ben Coulson
Senior Art Director:
Chris Northam
Senior Copywriter:
Evan Roberts
Account Director:
Michael Napolitano
Print Producer:
Gene Kingi

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