Creativity

Australian Outdoor Awards: First Prize

But, not just any billboard. On a Sydney highway, this billboard, depicting the awards show's golden pigeon logo, is made up of 10,000 $1 lotto scratch cards--meaning the best outdoor of the year honoree can win much more than $10,000 if he or she is

Published on Feb 26, 2009

Editor's Pick

But, not just any billboard. On a Sydney highway, this billboard, depicting the awards show's golden pigeon logo, is made up of 10,000 $1 lotto scratch cards--meaning the best outdoor of the year honoree can win much more than $10,000 if he or she is lucky. The billboard is being guarded 24 hours per day. For more on the campaign, visit Behind the Work.

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About

Credits

Date
Feb 26, 2009
Client:
Australian Outdoor Awards
Agency:
The Glue Society
Creative:
James Dive
Creative:
Matt Devine

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