Creativity

Autism Speaks: 3D Interactive Installation

Do you know the signs?

Published on Apr 28, 2011

Editor's Pick

Do you know the signs of autism? The girl featured in this interactive billboard, created out of BBDO N.Y. on behalf of Autism Speaks and The Ad Council, will help you learn them. Passersby are invited to engage with the girl via a 3D camera that processes their movements, but they will find that the girl averts her gaze and remains unopen to interaction, some of the key indicators of autism.

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About

Credits

Date
Apr 28, 2011
Agency:
BBDO New York
CCO:
David Lubars
Client:
Autism Speaks
ECD:
Ronald Ng
CD/Art Director:
Tim Wettstein
CD/Copywriter:
Patrick Herold
Director Of Creative Engineering:
Jd Michaels
Production Company:
Grant Ave
Director:
Marjo Tremblay
Director of Photography:
Paul Blain
Executive Producer:
Michael Ching
Visual Effects Company:
FLOAT Hybrid Entertainment
Digital Arts Supervisor:
Peter Oberdorfer
Gesture Control Engineer:
David Bennett
Gesture Control Engineer:
David Tim Nyo
Videographer:
Dennis Liu

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