Auto Trader (U.K.): Be Choosy

There are more than 300,000 cars available via Auto Trader in the U.K., which means, as far as this JWT/London print campaign is concerned, customers have the luxury of being absurdly picky. Never mind if it seems that would entail prolonging what no

Editor's Pick
There are more than 300,000 cars available via Auto Trader in the U.K., which means, as far as this JWT/London print campaign is concerned, customers have the luxury of being absurdly picky. Never mind if it seems that would entail prolonging what no doubt for many is the agony of car shopping, particularly used-car shopping. Writer Simon Bullett insists that the whopping inventory assures "you'll get the car you want." Period. Unfortunately, there's no License Plate Trader.
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About

Credits
Date
Aug 24, 2006
Agency:
JWT London
Creative Director:
Nick Bell
Creative Director:
Ian Gabaldoni
Creative Director:
Richard Baynham
Creative Director:
Steve Dunn
Copywriter:
Simon Bullett
Art Director:
Ross Callow
Photographer:
David Moore
Client:
Auto Trader (U.K.)
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