Creativity

Real Life Stories of Stranded Motorists Inspired This Spot for the U.K.'s AA

Campaign by Adam & Eve/DDB Is Brand's Biggest in Over a Decade

Published on Jun 17, 2015

Editor's Pick

The quirky stories of stranded motorists portrayed in this spot for U.K. breakdown service the AA (Automobile Association) are all true -- or at least, based on true stories.

The ad, the first work for the brand from agency Adam & Eve/DDB, includes humorous portrayals of genuine AA callouts, such as an ice-cream van stranded on a beach by an incoming tide, a German armoured tank breaking down during a World War 2 re-enactment, a motorist losing his keys at a nudist camp and a diplomat's car pierced by bollards.

Directed by Scott Lyon of Outsider, it's all done with a light touch and in the best tradition of the brand (which was once known for its humorous campaigns with taglines such as "I know a man who can" in the 1980s). The campaign marks the largest marketing investment by the AA in more than a decade.

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About

Credits

Date
Jun 17, 2015
Agency:
Adam & Eve/DDB London
Client:
Automobile Association (AA)

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