Autotrader Matches a Car to Your Clothing Color in an Interactive Stunt

Campaign Uses Color Detection and 3D Projection Mapping

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In this stunt for Autotrader, a car dramatically changes colors to match the clothing worn by people passing by.

The experience was created by creative agency Zambezi and production company Unit9, using color detection paired with 3D projection mapping technology. It ran in Miami's Wynwood Arts District in the lead-up to the Fourth of July weekend.

Targeted at millennials, it's aimed at showing how the car shopping website helps people find a car that matches their lifestyle. The video is being promoted by social influencers from Instagram who attended the event, using hashtag, #DrivenByStyle.

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About

Credits
Date
Jul 25, 2016
Agency:
Zambezi
Client:
Autotrader
Founder, Chief Creative Officer:
Chris Raih
Partner, Executive Creative Director:
Josh DiMarcantonio
Associate Creative Director:
Ben George
Associate Creative Director:
Nick Rodgers
Senior Art Director:
Max Pollak
Senior Copywriter:
Brian Hallisey
Partner, Head of Content:
Alex Cohn
Partner, Executive Director of Technology:
Justice Erolin
Senior Digital Producer:
Ziv Sibony
Producer:
Katrina Nahikian
Partner, Managing Director:
Peter Brown
Account Director:
Matt Kline
Account Supervisor:
Lauren Bondell
Account Executive:
Tori Tessalone
Project Manager:
Courtney Szews
Chief Strategy Officer:
Kristina Jenkins
Group Strategy Director:
Ryan Richards
Strategist:
Keely Galgano
Production Company:
Unit9
Director:
Andrew Gage
Creative Partner:
Michelle Craig
Creative Director:
Sean Pruen
Director of Photography:
Bart Tau
Executive Producer:
Luca De Laurentiis
Producer:
Vianney Comot
Production Manager:
Andrew Nathanson
Editorial:
Blink Studios
Editor:
Paul Oh
Assistant Editor:
Sasha Perry

See more credits

Tags
Category
Industry
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