'Overly Attached Girlfriend' is Obsessed with Autotrader.com

360i Enlists the YouTube Character to Reach Teens

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Editor's Pick

YouTube starlet Laina Morris brings her Overly Attached Girlfriend character out to discuss how autotrader.com can enhance some everyday practices. Like stalking your significant other.

Morris' creep-tastic flair makes for memorable explanations of the site's features. Creative agency 360i launched the film as part of a social media-based effort to reach younger car buyers-- who are likely familiar with our, um, passionate friend.

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Jun 30, 2014
Group Creative Director:
Rahul Sabnis
Associate Creative Director:
Dustin Glick
Alejandro Castro
Art Director:
Alexis Rabilloud
Senior Strategist:
Alex Baum
Senior Strategist:
Lindsay Vuolo
Group Account Director:
Amy Richter
Associate Account Director:
Megan Mason
Lauren Dobkin
Alanda Fellows
Lucy Scott
Daniel DeBiasi
Color Correction:
Christopher Benitah
Tim Ireland
Photo Assistant:
Leo Samanamud
Associate Director, Influencer Marketing:
Joelle Hutcheon
Sr. Social Publicist, Influencer Marketing:
Megan Conley
Sanja Partalo
Group Media Director:
Amari Pocock
Senior Media Manager:
Maggie McCarthy
Associate Media Manager:
Marcus Albinder
Experience Design Director:
Pat Callow
User Experience Designer:
Kony Oh
Technical Director:
Michael Brennan
Senior User Interface Engineer:
Charles Loflin
Senior Analytics Manager:
Laura Carr
Production Company:
East + Pleasant

See more credits

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