Creativity

'Overly Attached Girlfriend' is Obsessed with Autotrader.com

360i Enlists the YouTube Character to Reach Teens

Published on Jun 30, 2014

Editor's Pick

YouTube starlet Laina Morris brings her Overly Attached Girlfriend character out to discuss how autotrader.com can enhance some everyday practices. Like stalking your significant other.

Morris' creep-tastic flair makes for memorable explanations of the site's features. Creative agency 360i launched the film as part of a social media-based effort to reach younger car buyers-- who are likely familiar with our, um, passionate friend.

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Credits

Date
Jun 30, 2014
Agency:
360i
Client:
Autotrader
Group Creative Director:
Rahul Sabnis
Associate Creative Director:
Dustin Glick
Copywriter:
Alejandro Castro
Art Director:
Alexis Rabilloud
Senior Strategist:
Alex Baum
Senior Strategist:
Lindsay Vuolo
Group Account Director:
Amy Richter
Associate Director:
Megan Mason
Producer:
Lauren Dobkin
Producer:
Alanda Fellows
Producer:
Lucy Scott
Editor:
Daniel DeBiasi
Color Correction:
Christopher Benitah
Photographer:
Tim Ireland
Photo Assistant:
Leo Samanamud
Associate Director of Influencer Marketing:
Joelle Hutcheon
Senior Social Publicist of Influencer Marketing:
Megan Conley
VP of Strategy:
Sanja Partalo
Group Media Director:
Amari Pocock
Senior Media Manager:
Maggie McCarthy
Associate Media Manager:
Marcus Albinder
Experience Design Director:
Pat Callow
User Experience Designer:
Kony Oh
Technical Director:
Michael Brennan
Senior User Interface Engineer:
Charles Loflin
Senior Analytics Manager:
Laura Carr
Production Company:
East + Pleasant

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