Creativity

Avios: Fly

Now you've seen everything.

Published on Nov 21, 2011

Editor's Pick

To launch Avios, a rebranding of a travel miles program, 101 London and director Simon Ratigan make stuff fly. The new Avios tagline is "Anyone can fly," but the spot, which was filmed using a mixture of shots taken from both ground and air, re-imagines it into "Anything can fly."

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About

Credits

Date
Nov 21, 2011
Agency:
101 London
Agency Producer:
Nicky Barnes
Client:
Avios
ECD:
Richard Flintham
Creative Director:
Augusto Sola
Art Director:
Augusto Sola
Prod. Co.:
HLA
Director:
Simon Ratigan
Producer:
Lisa Trnovski
DOP:
Bob Pendar-Hughes
Editor:
Adam Spivey @ The Playroom
Post Prod:
MPC-LA
Production Service Company:
Widescope

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