Scott Baio, a Rubik's Cube and Emoji Are Objects in an Alien Museum in Super Bowl Ad for Avocados From Mexico

Aliens Give A Tour Of Earth's Most Iconic Relics

By Jeanine Poggi. Published on Feb 01, 2016

Editor's Pick

What do "Happy Days" actor Scott Baio, a bunch of aliens and a Rubik's Cube have in common? They will all appear in Avocados From Mexico's Super Bowl commercial.

Avocados From Mexico is returning to the big game after making its debut last year. In the spot from GSD&M, an alien leads a tour in an interplanetary museum through an exhibit of Earth. The tour highlights what the aliens have determined are the most unique Earthly possessions, which include pop-culture items like a Rubik's cube, a mannequin wearing the infamous blue or gold dress that drove the internet crazy and Scott Baio, along with Avocados From Mexico.

"Our personality as a brand is being part of meaningful, good times," said Kevin Hamilton, director-brand marketing, Avocados From Mexico. "We are part of the origination of a good time."

Ultimately, the company is using the Super Bowl to send the message that Mexico is the only place where avocados can grow year round, so consumers can always be guaranteed freshness, Mr. Hamilton added.

This story also appeared on

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now



Feb 01, 2016
Chief Creative Officer:
Jay Russell
Avocados from Mexico
Marianne Malina
Group Creative Director:
Tom Hamling
Group Creative Director:
Tim Eger
Leigh Browne
Barrett Michael
Jon Williamson
Director of Production:
Jack Epsteen
Account Director:
Sabia Siddiqi
Account Supervisor:
Brett Meldrum
Director of Business Affairs:
Lindsay Wakabayashi
Chief Strategist:
Andrew Teagle
Strategy Director:
Jennifer Billiot
Project Manager:
Alicia Ross
Production Company:
O Positive
David Shane
Gavin Cutler
Sound Design:
Visual Effects:
The Mill
The Mill
Sound Lounge

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.