Avon Calls Out Beauty Industry's Overpromises in Global Campaign

Brand Contrasts Ridiculous Claims With Its Honest Approach

Published on

Editor's Pick

In a new global spot promoting its True makeup range, Avon pokes fun at many cliches of beauty brand advertising that you'll recognize all too well.

Ads that promise more, better technology; claims that you'll be so beautiful no man can resist you; that having shiny glossy hair will make you successful at work, or you'll feel like you're in a beautiful forest with free wi-fi taking a nap on the back of a unicorn: nothing is immune from satire in the spot, created by Argentinian agency Santo and directed by Nico Núbile from Rebolucion.

What women really want, it says, is products that do what they are claimed to do, like Avon True, which was launched last year and is marketed as offering natural, simple and affordable basics. The ad began airing in South America, with plans to roll out to other markets around the world.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


May 17, 2017
Creative Director:
Ariel Chiesa
Creative Director:
Dario Porterie
Global Business Director:
Nestor Ferreyro
Agency Producer:
Madeline Baugh
Agency Producer:
Leandro Sussman
Production Company:
Nico Núbile
Marcelo Dovidio
Sound Design:
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age