You'll Never Guess Who Invented the Bacon Cheeseburger

It Wasn't Wendy's

Published on Jun 23, 2014

Editor's Pick

Lexington, KY-based agency Cornett was amazed to discover that the famous bacon + cheeseburger combo was invented not by either of the biggest burger joints in the U.S., but rather A&W Restaurants. So it decided to use that priceless bit of company history in its promotion for the 95-year-old chain's chairman Dale Mulder in this offbeat video.

"The creative revolved around the idea that A&W 'should be famous' for inventing the Bacon Cheeseburger, because frankly, they should," said Cornett copywriter Jason Majewski. "So we looked to glorify this wonderful A&W innovation through POP, a TV spot and an 'Oral History of the Bacon Cheesebuger' video featuring admittedly out-of-context footage of the man, the myth, the legend, Dale Mulder."

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Jun 23, 2014
Creative Director:
Tim Jones
Jason Majewski
Graphic Designer:
Shannon Adams
Production Artist:
Clay Gibson
Video Editor:
Bruce Parsons

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.