Creativity

You'll Never Guess Who Invented the Bacon Cheeseburger

It Wasn't Wendy's

Published on Jun 23, 2014

Editor's Pick

Lexington, KY-based agency Cornett was amazed to discover that the famous bacon + cheeseburger combo was invented not by either of the biggest burger joints in the U.S., but rather A&W Restaurants. So it decided to use that priceless bit of company history in its promotion for the 95-year-old chain's chairman Dale Mulder in this offbeat video.

"The creative revolved around the idea that A&W 'should be famous' for inventing the Bacon Cheeseburger, because frankly, they should," said Cornett copywriter Jason Majewski. "So we looked to glorify this wonderful A&W innovation through POP, a TV spot and an 'Oral History of the Bacon Cheesebuger' video featuring admittedly out-of-context footage of the man, the myth, the legend, Dale Mulder."

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About

Credits

Date
Jun 23, 2014
Client:
A&W
Creative Director:
Tim Jones
Copywriter:
Jason Majewski
Graphic Designer:
Shannon Adams
Production Artist:
Clay Gibson
Video Editor:
Bruce Parsons

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